• Sue

The old ones are the best

I've had a busy morning discussing two pieces of work that I really enjoy doing - a client who wants a traditional mail-merge (yes, actually printing out letters and posting them!) and another requesting me to deliver my minute-taking course for some of their employees.

There are probably some people who think that mail-merging and minute-taking are not used so often these days, but you'd be surprised just how often these are requested. Taking concise and accurate minutes is a skill that is often under-valued, and mail-merge is becoming popular again. Who'd have guessed?!

What does this say about old skills making a come-back? Whilst the technology has moved on, it's no surprise that with the strict rules around GDPR, businesses are looking again at ways of attracting your attention with mail-shots, but of the old-fashioned kind that get delivered to your door and, when done properly, can often have good results in the marketing world. There's a difference between the glossy 'junk mail' that most of us put in the bin, and the letter which arrives personally addressed, in a good quality envelope (normally a window envelope) and attracts our interest. Many of us actually open those, and just occasionally it might be something that we're actually interested in!


Office 15, Ventnor Enterprise Centre

Salisbury Gardens

Dudley Road


Isle of Wight

PO38 1EJIre about you.

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